Spirit of Paimio 2025 Program

9:00 – 9:30 Registration and Welcome Coffee

9:30 – 9:45 Opening Remarks
Welcome and Introduction to Echoes of the Future
Mirkku Kullberg, CEO, Paimio Sanatorium Foundation
Joseph Grima, Curator, Paimio Sanatorium Foundation

9:45 – 10:30 Talk: Flavin Judd
The Artistic Director of Judd Foundation
On the power and potential of legacy.

10:30 – 11:15 Talk: Janne Sirén
The Peggy Pierce Elfvin Director of the Buffalo AKG Art Museum
On building a destination and a global community in the arts.

11:15 – 11:45 Thoughts: The Universal Power of Art and Architecture
Flavin Judd and Janne Sirén in conversation
Moderated by Johanna Agerman Ross, Chief Curator of the Design Museum and the founder and director of design journal Disegno.

11:45 – 12:00 Break

12:00 – 12:45 Talk: Ilse Crawford
Designer and founder of Studioilse
On the emotional and sensory dimensions of design and its ability to shape spaces that nurture wellbeing.

12:45 – 13:30 In Dialogue: Claus Sendlinger with Mirkku Kullberg
Founder and former CEO of Design Hotels
On how design and wellbeing-driven hospitality can create communities and transform travel into a platform for creativity and connection.

13:30 – 14:30 Lunch Break

14:30 – 15:15 Talk: Odin Visser & Charles Gateau/Studio Loop Loop
The founders of Dutch design studio Loop Loop
On how advanced technologies, natural materials and craft processes converge in their work as designers

15:15 – 16:00 Talk: Guta Moura Guedes
Founder of Experimenta and lead of the Curarte program
On the future of culture and design as a means for nurturing wellbeing

16:00–16:30 Thoughts: Design as Taking Care
Studio Loop Loop, Guta Moura Guedes, Claus Sendlinger and Ilse Crawford in conversation. Moderated by Joseph Grima

16:30 – 17:00 Break

17:00 – 17:45 Lecture: Kjetil Trædal Thorsen
Founding Partner of Snøhetta
On the role of architecture in reconciling the needs of the present – and the future – with the gift of heritage and legacy.

17:45 – 18:15 Closing Thoughts: Architects as Servants of Society
With Kjetil Trædal Thorsen; Samuli Woolston, Architect (ALA Architects); Aaron Zeligs, Architect & Partner (Evergreen Capital); and Mirkku Kullberg
Moderated by Hanna Harris, Chief Design Officer, City of Helsinki

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