Paimio Sanatorium 90 Poster Competition


Ilkka Kärkkäinen, so_helsinki

“Aino and Alvar Aalto’s design originated from a very human perspective – its aim was to foster people’s wellbeing. We are now looking to recreate this human perspective in an international poster competition. The jury of the competition hopes that the timeless theme will inspire designers from around the world to create original, enduring and visually outstanding work, which empowers people and feels as wonderful as it looks.”

Ilkka Kärkkäinen is the Chair of the Jury.

When it comes to graphic design Ilkka has decades of experience since he started in WSOY graphic studio in 1986. He’s one of the most awarded graphic designers in Finland, and many of his finest pieces of work are associated with prints. Ilkka has extensive experience in designing logos and identities, books and posters. He loves art, craft, typography and photography and he is a founding member of so_helsinki collective and TypoCraftHelsinki.

Ilkka Kärkkäinen

Anna Vartiainen




Anna Vartiainen, Paimio Sanatorium Foundation

Anna Vartiainen is a well-rounded cultural professional with extensive experience in the fields of art, design and business in organisations of various sizes, in Finland and abroad. Her diverse background has given her a deep knowledge of international communications and marketing. In addition to her involvement in the international projects of the Paimio Sanatorium Foundation, she serves as Vice-Chairperson of the Board for the Design Museum Foundation.



Teemu Kiiski, Founder and CEO of Finnish Design Shop

Teemu Kiiski is the founder and CEO of Finnish Design Shop, one of the world’s largest online stores focusing on Nordic design. Founded in 2004, Finnish Design Shop and Teemu Kiiski at its helm have been on a quest to make Finnish and Nordic design known and readily available worldwide for almost two decades. A curational approach has been at the heart of this journey: every object, however small, should be chosen with care. Quality and excellent design are not elitism but sustainability and making people’s lives happier. 

Teemu Kiiski

Niina Sihto




Niina Sihto, Fyra

Niina Sihto is one of the four co-founders of the internationally acclaimed Helsinki-based design agency Fyra. Specialized in workplace design and concepts, she handles different cross-sectional projects while also teaching interior architecture at Aalto University.




Tuomas Jääskeläinen, Helsingin Sanomat

Tuomas Jääskeläinen is the Art Director responsible for the brand of Helsingin Sanomat, the largest subscription newspaper in Finland. He has had a long career as a designer in magazines in Finland and other Nordic countries. Tuomas is a member of Grafia’s board.

Tuomas Jääskeläinen

Anni Korkman




Anni Korkman, Helsinki Design Week

Anni Korkman is the program director of Luovi Productions. In her work, Anni is responsible for the contents of the Helsinki Design Week Festival and the Weekly media, as well as the Fiskars Village Art & Design Biennale. The tasks also include e.g. presenting Helsinki Design Weekly’s popular radio program and hosting Weekly Talks discussion events on design and architecture. Anni has a master’s degree in arts from Central Saint Martins University in London and has worked for a long time in creative fields both in Finland and internationally.



Teemu Kurkela, JKMM Arkkitehdit

Teemu Kurkela is the Founder and Creative Partner of JKMM Architects. He studied architecture at Columbia University and at Helsinki University of Technology. Kurkela was a Professor of Architecture at Aalto University in Helsinki from 2011 to 2018. He has received several awards for built work, including Finnish Government Award for Architecture in 2007 and Finlandia Prize for Architecture 2021 for Kirkkonummi Library. Kurkela has been the lead architect for several Finnish landmark buildings, like Dance House Helsinki, Hospital Nova of Central Finland and Verkatehdas Culture and Congress Centre – not to forget the Finland Pavilions in Shanghai Expo 2010 and Dubai Expo 2020.

Teemu Kurkela

Marina Veziko



Marina Veziko

Marina Veziko is a Helsinki-based designer specializing in branding and art direction. She has worked with a wide range of both domestic and international clients and her practice moves fluently between cultural and commercial fields. Her award-winning work has been widely featured on several design platforms. In 2016 she was awarded with the Nordic Creative Talent Award by Adobe and in 2021 she was selected Graphic Designer of the Year in Finland by Grafia.



Rafaela Seppälä

Rafaela Seppälä is the patron of the competition.

Rafaela Seppälä is a collector of art and Finnish design as well as a member of the board of the media company Sanoma and the Finnish National Gallery foundation.

She was the founding member and first Chair of the Kiasma Support Foundation and has also served on the boards of the Foundation for the Finnish Museum of Architecture, Ornamo Foundation, ELO foundation, and Guggenheim Helsinki Supporting Foundation. Seppälä’s design collection was on display at the Swedish Nationalmuseum in the centenary year of Finland in 2017. She has founded the Tiftö Foundation to support Finnish art and advance opportunities to showcase it around the world.

Rafaela Seppälä

The competition is organised by the Paimio Sanatorium Foundation. Its lead partner is the Association of Visual Communication Designers Grafia, with Finnish Design Shop as a partner. The creative partner of the competition is so_helsinki.

Paimio Sanatorium is celebrating its 90th anniversary!

Subscribe to our Newsletter and be first to learn more about the anniversary events and exhibitions.